The Use of business intelligence in determining of products profits Applied study on the Tikrit limited company for dairy and juice

Abstract

The strength of the correlation between the scope of work the enterprise, and method of administration, successful using for technology techniques, is the secret of its success the existence of rapid change in the steady market mechanism.The use of business intelligence in the field of business administration helps to make the right decisions, especially that there are many fields for the application of business intelligence which determine the profitability of products.And apply business intelligence in the enterprise through the software works to bring data from different sources (databases, Word files, Excel files, PDF files ... etc.) and analysis in order to submit a presentation better decision makers, in addition to providing an easy way to monitor performance within the company.