تأثير تقانة المعلومات في تحقيق الميزة التنافسية شركة اسيا سيل للاتصالات الخلوية – بغداد

Abstract

The research aims to identify the reality application of information technology and its impact on the competitive advantage of Asia Cell cellular communications company. The importance of research is using information technology in the company enables subscribers to obtain the required services. This leads to their satisfaction and thus reflects positively on the company in order to achieve a competitive advantage.The research based on Descriptive analytical method. A sample of 40 individuals is surveyed at various levels in IT Department, by distributing a questionnaire consists of paragraphs distributed in two areas (information technology and competitive advantage).The research reached to a set of conclusions, the availability of the necessary hardware, the required software, and integrated database within the company, which contributes in the decision support processes to solve problems. In addition the role of information technology is to promote the competitive advantage of the company.The research recommended on more focusing to the availability of training programs for the worker of the company, accordance to the modern technological developments .And activate the dimensions of cost and innovation to achieve the competitive advantage of the researched company.