The Requirements Role of Marketing Crisis Management in Promoting the Outstanding Performance of Beekeepers and Honey Producers A Prospective Study of the Opinions of a Sample of Beekeepers and Honey Producers in Al Debs / province of Kirkuk

Abstract

AbstractThis study sought to find out the reality of crisis marketing management requirements and their relationship variables outstanding performance for beekeepers and honey producers in the Conservative of Kirkuk / Al Debs.The study was descriptive and analytical approach, it has been a questionnaire prepared for this purpose design, Likert triple measure5112 / جامعة تكريت - كلية الإدارة والاقتصاد / مجلة تكريت للعلوم الإدارية والاقتصادية / المجلد - 11 / العدد – 33) 00 (adopted and used as a tool to collect the necessary data, and consists of the study population of beekeepers and producers of honey in Kirkuk Conservative / Al Debs, totaling (24) Beekeeper and producer of honey, according to statistics official, has been fully accredited as a sample for the study. And distributed them questionnaire forms and fully recovered at a rate of (100%), and used appropriate statistical tests in order to reach the connotations of moral value and indicators support the main objective of the study.In the light of the conclusions reached by the researchers. The study concluded with some proposals are consistent with these findings.