اثر راس المال البشري في التنبؤ بالطلب باستخدام اساليب التنبؤ النوعية- دراسة تطبيقية

Abstract

Demand forecasting is one of the most important reasons for the success of intermediary companies to profit, especially with the rapid changes in both the tastes of customers or in technology and the resulting emergence of new products and more sophisticated than previous products, with online marketing and increase adoption of many companies in China for new products. Increased burden on intermediary companies and speed in providing what the customer quantity and time required, and the ability to switch to newly emerging products is the basis of success, so the longer predict what the customer needs is the foundation that companies cannot give it up whenever the less true prediction forecast error and said the company's loss due to lack of damaged or obsolete products as well as the short duration of storage.This research aims to make a number of intermediary businesses statement of how important human capital effects in predicting and especially when using qualitative forecasting methods, and to achieve the objectives of the research questionnaire was designed to obtain data to test the relationship between psychological components of human capital and qualitative forecasting methods and determine the degree of importance of each component of the human capital in relation to the components of the forecast. The research found a set of conclusions from there moral relationship between human capital and predict whether some level subcomponents or aggregate level. The research also found that the effect of some components of human capital forecast. Search recommended the need for corporate interest discussed by building capacities and abilities and skills of their employees and managers to predict search also recommended that further research that explains the role of human capital in achieving accurate forecasting