The Contribution of Marketing dimensions for service excellence in mental status, building strategies and their impact on customer satisfaction A case study in a fast food restaurant KFC branches in Erbil

Abstract

This research training to determine the relationship between marketing dimensions for service excellence and build strategies for mental status and its reflection in the customer satisfaction in fast food restaurant KFC branches in Erbil. It is known that every service organization seeking the satisfaction of its customers, and to achieve this satisfaction which needs to follow this organization set of marketing methods and procedures, in the present research we had concerned with service and relationship building strategies place high mentality which reflected positively on customer High satisfaction, this frame the Organization's ability to achieve its goals, because it depending on its ability to deliver products that meet the requirements of customers. The current search was spring from a fundamental problem that mental status effect on strategies of achieving customer satisfaction through service excellence, for it represents the importance of research in the theoretical side of the field and highlight these dimensions, and that the goal of current research is to provide a practical study of the surveying field about the nature of the relationship between these dimensions. In order to achieve the aims of the study the Researcher a questionnaire was formed which consist of (27) phrase to collect preliminary data from a sample which, consisting of (47) person in fast food KFC branches in Erbil, in the light of the data collected and analysis and hypothesis testing and by using a number of statistical methods as (duplicates and percentages, mathematical circles, standard deviations, allergy testing and effective, simple correlation, path analysis) by using statistical package for Social Sciences (SPSS), the researchers found a group of Conclusions most notably distinguished service has had a significant contribution to mental status strategies organizations adopted which reflected positively on customer satisfaction and researcher recommendations highlighted that research concluded it was need interest discussed by providing excellent service from all aspects and define Strengths and weaknesses in service delivery to achieve the desired competitive excellence other organizations operating in the relevant specialization.