The role of competitive intelligence in achieving institutional innovation in the interactive role of strategic flexibility

Abstract

In light of technological development and the emergence of globalization, global competition has increased where competition has become a pressure on all sectors and in this competitive environment for institutions, including universities to rely on the means by which it maintains its competitive position by obtaining information on competitors to help it draw its strategy ,thus achieving competitive advantage through excellence and competitive intelligence which helps to acquire information about competitors and analyze them and put them before the decision maker From this perspective, the idea of research was based on the role of in competitive intelligence and the strategic flexibility achieving institutional innovation, the research reached a number of conclusions, the most important of which did not achieve the dimensions of competitive intelligence and indicators of strategic flexibility the study also found the most important recommendation is the need to activate and update the information technology in the college