Availability Extent For E-marketing Adoption Requirements in the Sector of Hotels : An Analytical Study of the Views of A Sample of Employees in Nineveh International Hotel


The current research aims to identify application enablers of e-marketing represented by (regulatory, financial, legal, cultural and technological) requirements, which are the essential pillars to get into e-marketing in light of the steadily growing witnessed by the process of information technology employed in marketing activities on a global level. The research studied hotel sector as a field of application, as for its importance in supporting economic activities in general and the tourism activity in particular .The research found a set of conclusions that can show the reality of owning necessary infrastructure by Nineveh international hotel for the shift towards e-marketing; and a set of proposals were presented that are could promote the services of the respondent sector.