Total Productive Maintenance Pillars and their Role in Achieving Sustainable Competitive Advantage Strategies /An Exploratory Study of Managers' Opinions in Pioneer Co. for Pharmaceutical Industries in Sulaymaniyah.


The aim of this research is to present and analyze the pillars of Total Productive Maintenance and to measure their role in achieving Sustainable Competitive Advantages as these pillars are the key for the survival of contemporary organizations in the midst of increasing competition.Our choice of selecting Pioneer for manufacture of pharmaceuticals and medical supplies in Pioneer Co. for Pharmaceutical Industries in Sulaymaniyah as a study subject is influenced by the quality of its products and its need for achieving a thorough follow-up and accuracy in its Total Productive Maintenance to ensure the delivery of products of highest accuracy and quality in an industry that does not tolerate any percentage of non-conformity with the set standards because its products have direct effect on human life, The company is a pioneer in the pharmaceutical industry and medical supplies in Iraq.A questionnaire from was adopted as a main tool for collecting data and information related to the field part of2020 ) مجلة جامعة كركوك للعلوم الإدارية والاقتصادية المجلد ) 10 ( العدد ) 134the study in addition to personal interviews and close observations of the work to expound the practical application of the main study variables investigated in the company. The results of the study reached a significant relation between the comprehensive productive maintenance measures and the sustainable competitive advantage strategies and the significant effect of the comprehensive productive maintenance measures in the sustainable competitive advantage strategies to demonstrate the role of comprehensive productive maintenance in achieving sustainable competitive strategies. The most important proposals were to emphasize the need to spread the culture of productive and comprehensive maintenance and the competitive advantage of sustainable workers as a tool to consolidate the work in their implementation.