Choosing the most appropriate Iraqi oil marketing channels by adopting the dimensions of intellectual capital/An analytical study of the views of a selected sample in the North Oil Company

Abstract

In general, whether oil companies or other companies, companies seek to rely on intellectual capital because it is an important and effective element in the company, which is its knowledge capital on which the company depends, and increases the effectiveness and quality of its various operations and choices, whether in the way of doing business or from various other aspects. The main problem of the study stems from the fact that, given the existence of several means of transporting and marketing oil in oil companies, there has become a confusion of opinions about what is the best method among these means, and what is the role that intellectual capital plays in choosing the most appropriate method. The importance of the study came by adding new information about the relationship between the two variables of the researched company, and clarifying the positives and negatives of each side and the extent of benefit from its application in the field. The aim of the study was to familiarize the company with what the two variables are the importance of intellectual capital and its active role in choosing the most appropriate method, in addition to identifying the relationship and impact between the two variables. The descriptive method for collecting data, i.e. on previous studies, books and research in the theoretical side of the research, was relied on, and the analytical method was used to prepare a questionnaire for data collection and analysis by SPSS for the purpose of analyzing and interpreting the results. The two researchers selected a sample of directors, department heads, public officials and advanced cadres in the North Oil Company, i.e. the study community, and they deliberately selected the sample in the company in question, and the data were collected using the questionnaire as (101) questionnaires were distributed from which (90) questionnaires were retrieved valid for measurement Each of the two variables. Finally, the most prominent conclusions came that by relying on the intellectual capital of the oil company, the North Oil Company, we can reach that the most appropriate channel for marketing Iraqi oil is a means (oil pipelines, and then oil tankers (ships) and then tanks (basins) come after them) . As for the most prominent recommendations, it came about the necessity of dealing with intellectual capital as an essential and important resource in the company and its continuous development.