Integration of entrepreneurial management and organizational Ambidextrous in achieving a proactive sustainability strategy Applied Research in the Electrical and Electronic Industries Company

Abstract

The research aims to identify the role played by the proactive sustainability strategy in accordance with the integration of Entreprunerail management and organizational Ambidextrous in the Electrical and Electronic Industries Company. It also sheds light on the integration of the entreprunerail management and Ambidextrous in achieving a proactive sustainability strategy in the Electrical and Electronic Industries Company as a community for research, based on the problem that the company suffers from weak administrative leaders as well as poor management of the company’s resources in addition to the intense competition by foreign companies in the Iraqi market. The research sample was from officials in the company for the purpose of applying the checklist that was prepared as a research method (case study) and the data was analyzed for the purpose of coming up with a set of results, The research reached the most important results, namely: the presence of a high gap for the dimension (strategic orientation) of the independent variable, entrepreneurial management, as well as the presence of a high gap for the dimension (proactive social sustainability) from the dependent variable of the proactive sustainability strategy.