uusmAmgmp tp gslAiipig lppAlpbtpll tpbApiAtyuslylppA ytttl lppt ptipAmp plbm )Applied study in Al-Diwaniyah tire factory(

Abstract

Abstract:This research aims to study one of the costly administrative technologies, which is a sustainable concurrent engineering and highlighting its role in reducing costs and shortening the life cycle of the product and meeting the requirements of customers and focusing on the environmental dimension, and indicating its impact on the implementation of one of the competitive strategies, which is the strategy of differentiation. The research is classified as a study Applied in the Diwaniyah tires factory affiliated to the General Company for Rubber Industries, and the research reached a set of conclusions, the most important of which are: the necessity of applying the sustainable synchronous engineering in the research sample factory because of the benefits of this technology in achieving savings in the time, cost and quality, which in turn is in line with the distinction strategy as well as the necessity of following this The strategy to obtain a greater market share and thus achieve higher profits, which contributes to the recovery of the national economy.