Abstract

nsurance companies are trying to increase the market value of the company's shareholders, and seek to achieve this goal in light of maximizing revenues by increasing sales, and reducing costs as much as possible. And because insurance companies operate in a competitive environment, It is imperative that they develop strategies to market their products represented by various insurance policies to companies and individuals. The marketing plan includes taking several sequential steps, starting with creating a database for customers, conducting a visual and audio advertising campaign, benefiting from e-mails, and creating a website. e-mail, and activate the service of sales representatives .

The article was added to IASJ on 2023-03-01

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