The Impact of Collective Bargaining Strategy to improve the quality of work life : Impression Management as a moderator ( Case study in Basrah Municipality Directorate )


The study aims to determine the effect of impression management on the collective bargaining strategy. To achieve this, a hypothesis was built according to the two variables, in the light of which the main hypothesis and a number of sub-hypotheses were developed. The study was tested in the government sector, specifically in the Basra Municipality Directorate. A quantitative design was adopted using a questionnaire as a means of collecting data from a sample of 310 employees. The results indicated that there is a positive effect of impression management in the collective bargaining strategy and based on the results reached, the study recommended adopting impression management methods and benefiting from the positive results obtained in the collective bargaining strategy for individuals working in the Basra municipality directorate.