Organizational communication in Arab universities and its role in Formation of a mental image of academics - A field study for the academics of Qatar and Gulf University - Department of Media.

Abstract

This study examines the mechanisms of organizational communication used in Arab universities and their role in shaping the mental image. The study used the survey method in both its field and exploratory parts, and the researcher used the comprehensive enumeration method, as this method resulted in 20 academic researchers who were standardized interview and answered its questions.