Abstract

At the present time The Marketing in pharmaceutical products is considered as one of the important issues in marketing management; considering the importance of this issue, this research seeks to find a marketing model for pharmaceutical products in iraq. The research is in terms of the fundamental goal and in terms of the descriptive method, the analysis is obtained by using the model experts' interviews. In this research, firstly, the issue has been examined by using expert interviews, and finally, the final model of the research has been drawn. In this research, the analysis of the market context was first examined and analyzed. In fact, this problem is one of the basic concepts in the field of the final model, which includes four dimensions of customer analysis, industry analysis, environmental analysis, and analysis of colleagues. It shows the needs of the customers and the characteristics of the industry, and the environment actually shows the necessary environment for the marketing model. On the other hand, the analysis of colleagues makes the situation of the competitors to be considered, and this helps in improving marketing

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The article was added to IASJ on 2024-06-19

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