The formulation of strategic customer relationship management by achieving the relationship between strategic intelligence and organizational intelligence


Seeks this research to verify the existence of a relationship between intelligence strategic intelligence organization to formulate a strategy smart private management relations customer through the test of this relationship in Pepsi Baghdad, polled samples first: senior management, as has been identified their opinions regarding the level of application of the company system intelligence strategic and organizational (Business Intelligence), and the second: heads of Departments company to explore their views about the company's management of the relations of the customer, has been adopted circles calculations and standard deviations as well as the correlation coefficient (Spearman) to choose the moral relationship came conclusions to confirm this relationship and to respond quickly to the needs and desires of customers leads to an increased chance of customer retention and achieve satisfaction.