دور التسويق الأخضر في تعزيز مبادئ التنمية المستدامة شركة سوناطراك الجزائرية- نموذجا-
Abstract
become a sustainable development that meets the needs of the present generation without a negative impact on the ability of future generations to meet their own needs, a strategy for the 21st century. In order to achieve sustainable development, concerted efforts are needed to achieve balance and positive interaction between the three dimensions of sustainable development: social development, economic development and environmental protection on a solid scientific basis, and in line with the global trend of the need to preserve the environment-has Sonatrach of Algeria responsible for the exploitation of the huge oil and gas resources and to develop environmental factors on top of its priorities towards supporting and encouraging energy use aimed at preserving the environment pollution and the use of clean fuels and technology challenge The adverse effects which may result from oil industry operations that threaten the productive process, before threatening the surrounding environment. Thus began the interest in a new style of marketing around a strong commitment to environmental responsibility in marketing activities, known as the green marketing. This approach has benefits and significant gains for the company that put it on top of the pyramid and competitive leadership in the domestic market and the world market, making them close to their customers, especially those with an environmental orientation, as well as the preservation of the environment and rational use of natural resources.
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