TY - JOUR ID - TI - Employing the image in radio programs ﺗوظﯾف اﻟﺻورة ﻓﻲ ﺑراﻣﺞ اﻟرادﯾو: دراﺳﺔ ﻓﻲ اﻟﺑراﻣﺞ اﻟﺗﻲ ﺗﺑث ﻋﻠﻰ ﻣواﻗﻊ اﻟﺗواﺻل اﻹﺟﺗﻣﺎﻋﻲ AU - Muhassad F. Hasan ﻣﺣﺳّد ﻓﺧري ﺣﺳن PY - 2020 VL - 3 IS - 2 SP - 41 EP - 52 JO - Dijlah Journal مجلة دجلة SN - 22226583 AB - The rapid developments in the field of media and social media during the past years have contributed to creating important changes in the work of the media, preparing the form and content to reach the methods of displaying messages and contents, especially in light of the great competition between media institutions (referred to, audible, visible) or Between those institutions and social media to attract the audience. As newspapers adopted from their beginnings on the written word and television on sound and image, the radio used sound capabilities to communicate various messages, whether by relying on dialogue, music, the general atmosphere, commentary, or silence as one of the components of the audio tape, and this continued until recently in a new style It depended on the use of the image in broadcasting, which was the beginning of a media style that had not previously been used by this medium. Although the radio was known as the blind means of relying on sound only, an increased use of the image started in it via its transmission through various social media sites, especially Facebook and YouTube, and the dependence on the elements of the television format (decoration, fashion, mezzanines, personalities, etc.) In terms of its aesthetic and semantical aspects and its capabilities to communicate or enhance ideas and contents, as well as employing modern TV technologies such as professional digital cameras, virtual decorations and other known elements of the TV picture.

أﺳﮭﻣت اﻟﺗطورات اﻟﻣﺗﺳﺎرﻋﺔ ﻓﻲ ﻣﺟﺎل اﻟﻣﯾدﯾﺎ وﻣواﻗﻊ اﻟﺗواﺻل اﻻﺟﺗﻣﺎﻋﻲ ﺧﻼل اﻟﺳﻧوات اﻟﻣﺎﺿﯾﺔ ﻓﻲ ﺧﻠﻖ ﺗﻐﯾﯾرات ﻣﮭﻣﺔ ﻓﻲ ﻋﻣل وﺳﺎﺋل اﻹﻋﻼم، ﺗﻌدت اﻟﺷﻛل واﻟﻣﺿﻣون ﻟﺗﺻل اﻟﻰ اﺳﺎﻟﯾب ﻋرض اﻟرﺳﺎﺋل واﻟﻣﺿﺎﻣﯾن، ﺧﺎﺻﺔ ﻓﻲ ظل اﻟﺗﺳﺎﺑﻖ اﻟﻛﺑﯾر ﺑﯾن اﻟﻣؤﺳﺳﺎت اﻹﻋﻼﻣﯾﺔ)ﻣﻘروءة، ﻣﺳﻣوﻋﺔ، ﻣرﺋﯾﺔ( أو ﺑﯾن ﺗﻠك اﻟﻣؤﺳﺳﺎت وﻣواﻗﻊ اﻟﺗواﺻل اﻻﺟﺗﻣﺎﻋﻲ ﻣن اﺟل اﺳﺗﻘطﺎب اﻟﺟﻣﮭور ﻟﮭﺎ. وﻣﺛﻠﻣﺎ اﻋﺗﻣدت اﻟﺻﺣف ﻣﻧذ ﺑداﯾﺎﺗﮭﺎ ﻋﻠﻰ اﻟﻛﻠﻣﺔ اﻟﻣﻛﺗوﺑﺔ واﻟﺗﻠﻔزﯾون ﻋﻠﻰ اﻟﺻوت واﻟﺻورة، ﻓﺄنّ اﻻذاﻋﺔ اﺳﺗﻌﺎﻧت ﺑﺎﻣﻛﺎﻧﺎت اﻟﺻوت ﻓﻲ اﯾﺻﺎل اﻟرﺳﺎﺋل اﻟﻣﺧﺗﻠﻔﺔ، ﺳواء ﺑﺎﻻﻋﺗﻣﺎد ﻋﻠﻰ اﻟﺣوار، اﻟﻣوﺳﯾﻘﻰ، اﻟﺟو اﻟﻌﺎم، اﻟﺗﻌﻠﯾﻖ أو اﻟﺻﻣت ﻛﺎﺣد ﻣﻛوﻧﺎت اﻟﺷرﯾط اﻟﺻوﺗﻲ، واﺳﺗﻣر ذﻟك ﺣﺗﻰ ظﮭر ﻣؤﺧرا اﺳﻠوب ﺟدﯾد ﯾﻌﺗﻣد ﻋﻠﻰ ﺗوظﯾف اﻟﺻورة ﻓﻲ اﻟﻌﻣل اﻻذاﻋﻲ، ﻣﺎ ﺷﻛلّ ﺑداﯾﺔ ﻟﻧﻣط اﻋﻼﻣﻲ ﻟم ﺗﻌﮭده ھذه اﻟوﺳﯾﻠﺔ ﺳﺎﺑﻘﺎً. وﻋﻠﻰ اﻟرﻏم ﻣن أنّ اﻹذاﻋﺔ ﻋرﻓت ﺑﺎﻟوﺳﯾﻠﺔ اﻟﻌﻣﯾﺎء ﻹﻋﺗﻣﺎدھﺎ ﻋﻠﻰ اﻟﺻوت ﻓﻘط، إﻻ أنّ ﺗوظﯾﻔﺎً ﻣﺗزاﯾداً ﻟﻠﺻورة ﺑدأ ﻓﯾﮭﺎ ﻋﺑر ﺑﺛﮭﺎ ﻋن طرﯾﻖ ﻣواﻗﻊ اﻟﺗواﺻل اﻹﺟﺗﻣﺎﻋﻲ اﻟﻣﺧﺗﻠﻔﺔ، ﻻﺳﯾﻣﺎ اﻟﻔﯾس ﺑوك واﻟﯾوﺗﯾوب، واﻻﻋﺗﻣﺎد ﻋﻠﻰ ﻋﻧﺎﺻر اﻟﺷﻛل اﻟﺗﻠﻔزﯾوﻧﻲ )اﻟدﯾﻛور، اﻻزﯾﺎء، اﻟﻣﯾزاﻧﺳﯾن، اﻟﺷﺧﺻﯾﺎت... اﻟﺦ( ﻣن ﺣﯾث ﺟواﻧﺑﮭﺎ اﻟﺟﻣﺎﻟﯾّﺔ واﻟدﻻﻟﯾّﺔ وﻗدراﺗﮭﺎ ﻓﻲ اﯾﺻﺎل أو ﺗﻌزﯾز اﻷﻓﻛﺎر واﻟﻣﺿﺎﻣﯾن، ﻓﺿﻼً ﻋن ﺗوظﯾف اﻟﺗﻘﻧﯾﺎت اﻟﺗﻠﻔزﯾوﻧﯾﺔ اﻟﺣدﯾﺛﺔ، ﻛﺎﻟﻛﺎﻣﯾرات اﻟرﻗﻣﯾّﺔ اﻻﺣﺗراﻓﯾّﺔ واﻟدﯾﻛورات .اﻻﻓﺗراﺿﯾّﺔ وﺑﺎﻗﻲ ﻋﻧﺎﺻر اﻟﺻورة اﻟﺗﻠﻔزﯾوﻧﯾﺔ اﻟﻣﻌروﻓﺔ. ER -