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CREATIVITY IN THE TELEVISION ADVERTISING MESSAGE AND ITS EFFECTIVENESS IN ATTRACTING THE ATTENTION OF THE RECIPIENT (A research drawn from a Degree thesis)
Huda Adil Taha Al-gharab, Ast.prof.dr. Ria Qahtan Al-Hamadani
AL - Bahith AL - A’alami, 2020, Volume 12, Issue 47, Pages 205-226
 

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