دور العلاقات العامة في تحقيق الاهداف التسويقية دراسة تطبيقية في الشركة العامة لتجارة السيارات والمكائن

Abstract

management and marketing, so as to keep pace with the rapid developments in the field of business, which is one of the characteristic features of departments for the new millennium to achieve marketing objectives, and state company for trade Auto and machinery were the sample for the application of the field part of the search.The research problem which is determined by lack of knowledge of management of state company for trade Auto and machinery in the role of public relations in mass communication and draw a positive image of the company in order to achieve marketing objectives.The research aims to raise the attention of the company's management on how they can through which to activate of mass communication to achieve marketing objectives based on two assumptions two main presence correlation relationships and splash morale of public relations to achieve marketing objectives, and sought the researcher to include the current research within the theoretical field and analysis comprehensive been variables tested using a number of statistical data, means a (percentage, mean, standard deviation, correlation, regression coefficient) which were collected through personal interviews and form questionnaire, which was distributed to a group of managers and employees working in the company's research sample totaling (30) people.The searcher had reached a number of recommendations, the most important to expand and deepen the reliance on the public relations by the Directors, a Research sample, which actively contributes to the company for marketing objectives.