تسويق برامج السياحة البيئية و سبل تطويرها

Abstract

Eco-tourism is based on the protection of natural areas and Valuation environmentally and culturally , as directly contribute to the economic development of local communities , by involving them in decision-making and respect for their culture and their human rights. The aim of this study was to analyze the elements of eco-tourism marketing mix , and highlight the role of tourism marketing environment in the dissemination of a culture of environmental awareness , and the importance of conservation of natural resources , which requires the development of interaction activity both the public and private sectors as well as community levels three : functional, geographic , and implications , for the benefit of all of them , and ensure environmental sustainability tourist destination