The Effect of the Organizational Trust in Strategic Performance By Using Balance Scorecard Model (A Practical study In Southern Cement State company of Kufa)

Abstract

This research aims at knowing the effect of the organizational trust in strategic performance by using Balance scorecard model. To achieve that aim, through the private theoretical review, Researchers have built a tool includes 15 Items represent variables of organizational trust which represent dependent variables divided into sub variables ( trust in co-workers, trust in the immediate supervisor, trust in upper management ),as well as 8 items represent variables of Strategic Performance divided into four fields ( consumer axis, financial axis, operations axis, innovation axis), They represent independent variables. A hypothetical model has been showing the relationship between variables of that research, the sample consists of 36 individual have distributed the questionnaire of the research after checking its honesty and its stability according to alpha – Kronbach .It reached 0.93, the documents of the research have been analyzed by using spss program. The result showed the agreement of the members of the sample upon importance the organizational trust in Strategic performance of organization. Organizational trust helps to create positive attitudes of employees towards the organization and help to improve the effectiveness of the organization and thus reflected in the achievement of strategic performance. According to the results of the research the two researchers have suggested some of recommendations. Key Words: Trust, Organizational Trust, Balance Scorecard, Balance Scorecard Models.