The Reality of Electronic Coopetition Process Analytical Study for Opinions of A Sample of Managers in Zain Al-Iraq Co. For Telecommunication In Kirkuk Governorate-Iraq

Abstract

This research aims to frame the contents of electronic coopetition by its main dimensions (cooperation, competition, electronic technology), these contents mergers with each other in the frame of dealing with electronic coopetition in the perspective of process in its three stages, are: (Reasons, Mechanism, Results) to express the organization electronic cooperation with competitors, and access to comprehensive and focusing insight can contribute in extraction and concluding the main contents in the electronic coppetition process. The research done in the telecommunication sector in Iraq, by using the interviews and scouting the opinions of a sample of managers in the technical and managerial units in the Zain Al-Iraq co. for telecommunication in Kirkuk Governorate, then the researchers adopted a questionnaire that included 60 questions about the contents of electronic coopetition process, to determines the main reasons to adopting electronic coopetition perspective, and the mechanisms that the company depending on to facilitate the electronic coopetition process with competitors. Finally, the results can be achieved by adopting electronic coopetition process. The factor analysis is adopted by suing SPSS-10 For Windows program, to interpreting the extraction factors that can be used in expression the reality of each content of adopting electronic coopetition process.The research concluded some conclusions, the important one is: the availability of electronic coopetition process contents under the (Reasons, Mechanism, Results), therefore, the researchers suggesting some suggestions related to the putting the comprehensive strategic plans to disseminate the electronic coopetition process perspective, and reinforcing the interesting from the companies and countries experiments.