Public exposure to news satellite channels and its relationship to levels of preference and evaluation of programs - Survey study on a sample of the audience of Baghdad City Cente

Abstract

The media, especially the satellite channels in our time, are one of the most important pillars of daily life, public and private, for society and people, and are considered by sociologists and sociologists as one of the most important factors of social upbringing and the most important, as a result of the technological and technological development of the media as well as increasing their numbers and vertical and horizontal expansion locally, As well as entering into the lives of individuals and people and leading them to important sites within their interests and preferences, not to mention the long time spent exposure to those media and benefit from the programs offered or broadcast. , The problem of this research is that there is a lack or weakness or ambiguity in understanding the relationship between the exposure of the public to the news channels and the levels of preference and evaluation of programs broadcast by these channels and employees of the public achieved as a result of exposure. According to the above, the problem of research in is to answer the following questions: a. The extent to which the public is exposed to satellite news channels and the reasons for the public’s follow-up to these satellite channels or not?B. What are the most prominent satellite news channels that the public prefer to watch their programs and what patterns and habits of exposure?c. What is the most prominent public ratings of satellite TV favorite about some of the positions and qualities and advantages compared to other satellite channels, and what are the most prominent evaluations of programs that attract them and staff and some technical aspects?Research hypotheses: The researcher developed a set of hypotheses in the context of identifying some indicators and data on this phenomenon. This research is mainly based on the following hypotheses:The first hypothesis: There are differences of statistical function between the demographic characteristics of the respondents and the degree or level of preference for the types of programs for news channelsSecond hypothesis: There is a statistically significant relationship between channel dependence levels as a source of information during crises and their preferred channelsThird hypothesis: There is a statistically significant relationship between levels of exposure to satellite news channels and the extent to which universal coverage standards are provided or not.Fourth hypothesis: There is a statistically significant relation between the motivations of exposure to the news satellite and the degree or level of preference.. The research aims to follow the scientific methodology through the correct steps and procedures to achieve a number of basic goals that can be summarized by (knowing the levels of exposure of the public to satellite news channels and the reasons for their follow-up to these satellite channels or not), and the investigation of news channels that the public prefer to watch their programs and know the patterns and habits of exposure And access to the most prominent public ratings of satellite TV favorites about some of the positions and qualities and advantages compared to other satellite channels, and the most prominent assessments of programs that attract them and staff and some technical aspects, To determine the quality of the news coverage and the levels of their favorite satellite channels compared to the other, and to investigate the most prominent pros and cons recorded by the respondents to cover these satellite channels of the current events, and to indicate the degree of public reliance on information derived from these satellite channels in dialogues and discussions with others, and to detect the most important effects and implications of follow-up Respondents to favorite satellite news channels on their behavior in their daily lives as a result of relying on information transmitted through their programs, This research is also descriptive in terms of type. The research also used the survey method in relation to surveying a specific audience or target audience in research which is considered appropriate and specialized in field and applied research to the public. The research community represents the center of Baghdad, (Al-Karkh, Al-Rusafa, Sadr City, the first and second), which is estimated according to data, statistics and information (Central Bureau of Statistics / Ministry of Planning ( 4,650,360) individuals who were aged 18 and above, Relative stratification ), Taken in accordance with the standard (name of the province, the judiciary, or the region, the camp, the alley) and reached the sample size (500) single female and Male The search arrived to a set of results including; )Among the respondents(13.37%1- the first place was the reason for their seriousness in ( )following up the local, Arab, regional and international levels. 10.71%)of the respondents. The second reason was that (because they met my needs of important information) was behind their follow-up to satellite news programs.. 2-The clear agreement that one of the most prominent motives of the respondents in following up the programs of satellite news channels in the first place (increase my information on the subjects and issues raised and investigate their validity and degree of )credibility by 30.35 %) and second rank defended (knowledge of current events, (23.63%).-Al-Iraqiya news channel topped the list of respondents in the news satellite where the )weighted weights 598), weighted average (99.67and Al-Sharqiya news channel )were )weighted426), weighted average (71) .