A DIGITAL SOCIAL NETWORKING AS A TOOL TO ENHANCE STUDENT’S PERFORMANCE: CASE STUDY MEDIA COLLEGE

Abstract

AbstractAt this time, most of the Arab countries were used these modern technologies just for the protest orindignation of the present services that provided from government or companies. In the developedcountries were dominated on the empirical studies on the social networking tools in educationalinstitutions. Regrettably, most of these studies were conducted in developed countries. In the samecontext, in the Middle East as a developing countries are deemed as the first place that harnesses thesocial networking tools in the political events through Arab Spring. Consequently, the currentempirical study focused to determine the influence of the use social media among undergraduatestudent, in particular the Dhi-Qar University. The current study seeks in concentrating on the aspectsof potentiality of the social media and its role in educational institutions specifically on theutilization of collaborative learning as well as the enhancement of the students’ performance as awhole in terms of academics. The study selected the students randomly from the Mass Media in Thi-Qar University. With regard to data analysis, second statistical generation (SEM-PLS) technique andthe first statistical generation (SPSS v.23) were used as the instruments for analysis purpose.Theresults indicated that, there was a strong positive relationship between the engagement andcollaborative learning and collaborative leaning with student academic performance.