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Developing and Sustaining a Multilevel Competitive Learning Organization – A Behavioral and Cognitive Approach

مصطفى منير اسماعيل --- سعد علي حمود العنزي

journal of Economics And Administrative Sciences مجلة العلوم الاقتصادية والإدارية
ISSN: 2227 703X / 2518 5764 Year: 2011 Volume: 17 Issue: 61 Pages: 1-19
Publisher: Baghdad University جامعة بغداد

Abstract

To maintain a sustained competitive position in the contemporary environment of knowledge economy, organizations as an open social systems must have an ability to learn and know how to adapt to rapid changes in a proper fashion so that organizational objectives will be achieved efficiently and effectively. A multilevel approach is adopted proposing that organizational learning suffers from the lack of interest about the strategic competitive performance of the organization. This remains implicit almost in all models of organizational learning and there is little focus on how learning organizations achieve sustainable competitive advantage . A dynamic model that captures the strategic nature of organizational learning is the competitive learning organization . This type of organizations approach sustainable competitive learning by reshaping their strategy, structure, and culture for growth to be attained continuously at the individual and groups(micro), integrative network (meso), organization and interorganizational (macro) levels .Learning by itself is not enough to attain a sustainable competitive advantage. Rather, the most important thing is that how best to focus the learning on the most prominent forces resulted from changes and fluctuations in the competitive environment .