Marketing Knowledge and Enhanced Marketing Performance Field study in asample of industrial organizations in Tikrit governorate
University of Kirkuk Journal For Administrative and Economic Science
2011, Volume 1, Issue 2, Pages 40-67
2011, Volume 1, Issue 2, Pages 40-67
Abstract
Abstract This study seeking to determinate the relationship between marketing Knowledge and enhancing marketing performance, from asample of industrial organization . This dissertation trying to answer the following question :1.are the industrial organizations capability toward enhancing their marketing performance ,accrue from his marketing knowledge ?2. what's the kind of correlation an effect between marketing knowledge and marketing performance?This dissertation have a group of conclusion as follow:1.There's incorporeity correlation relation ship between marketing knowledge and marketing performance.2. There's incorporeity effect between marketing knowledge and marketing performance.
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