إدارة العواطف لدى الإدارة التسويقية وأثرها في تحديد الأنماط السلوكية للزبائن- دراسة تحليلية لأراء عينة من وكلاء شركات الاتصالات في بغداد

Abstract

Marketing emotions management term start using in the contemporary organizations that have successful marketing , and to increase the efficiency of marketing aims of these organizations to provide the best services by building bridges to gain the trust of the customer and achieve the benefits of the material of achieving the highest profit, and this is achieved through the corporate ownership of the delegates sales have the ability to win customers and they have the ability to manage their emotions , and determine the behavioral pattern of the customer, the management of emotions and controlled negative emotions and converted to positive emotions represents an important step towards the success of the organizations marketing in determining the behavioral patterns of different customers. This study indicate the role of marketing emotions management in determining the behavioral patterns of customers in the organizations marketing the studied sample, which was three local contacts companies, and it was found to be a correlation between the marketing emotions management and the behavioral patterns of customers as the marketing emotions management affect significantly in the behavioral patterns of the customers. and the most recommended in this study need to have a human efficient in marketing management in the organization and build by himself a strong link with a customer through the marketing emotions management and analysis of personal customers and use efficient strategies for dealing with them ,to meet all their needs for goods or services they require.