المسؤولية الاجتماعية والاخلاقية ودورها في تحقيق النجاح للشركات في العالم (دراسة تحليلية الاكثر الشركات نجاحاً في العالم)

Abstract

This research deals with the problem of the lack in knowledge of how the firms should communicate with the various stakeholders, in accordance with their commitment to the socially responsible. To treat this problem, a specific study of the legal, ethical and moral data which are available on the websites of Forbes magazine’s top 50 U.S. and top 50 multinational firms of non U.S. origin, have been analyzed depending on the context of stakeholder theory. The result is presented objectively, and the close provides implications for the social responsibility among managers of global organizations as well as researchers interested in business ethics.