Role Dimensions Business Unit Strategies According to Treacy & Wiersema Models to enhance some decisions of Operation Strategicin Ready Mode Wear factory (Walady) / MOSUL

Abstract

The research aims to determine the role of business unit strategy dimensions in strengthening the processes of strategic decisions during a prospective study of the views of managers Ready Mode Wear factory Walady MOSUL. the business unit strategy of concepts that figured in the book Strategic Management, which stems from the company's overall strategy.and the limited studies that have looked at the relationship and influence between these variables in the Iraqi environment within for researchers, it ensures their research present these variables in an attempt to study the relationship and influence between them.In general, research attempts to answer the question about the following: what is the nature of relationships influence and link between the business unit's strategy elements in strengthening operations strategy decisions?. The research has come to a set of conclusions including: check the presence of correlation between the moral and the impact of unit elements of business strategy and strategic decisions in the company's operations surveyed. Based on their conclusions were presented a number of recommendations are consistent with those conclusions.Key Words :Business unit strategy, Operational Excellence, Product Leadership, Customer relationship management, Operation Strategic