"Transformation of expression in the structure of contemporary advertising design"

Abstract

The shift from the tracks and trends in the development of advertising design to achieve the substantive embodiment of the output of the function of expressive. This was associated with the contemporary philosophy of design as an art and a tool and a purpose derived from the reality of the pension and works according to an integrated system that compose its optical units with relationships evoke a host of ideas about The results of the research, which is determined by (a study of the formative and expressive functional association in terms of the transformation that began and is still in the movements of contemporary art, and the detection of expression and functional transformation in design The ad according to the new variables that contribute to the show Agaymhhaltsamamh) was reached to a set of findings and conclusions of the most important. 1-The motives of society in contemporary and presentation is one of the reasons for the embodiment of these aspirations through the design of the design of the Declaration.2- The methods of the written treatment of the link to the new reality and its rapid movement as well as the surrounding activities of cultural art and development and means of communication. 3-The building system used in contemporary advertising often seeks to provide a future voice based on interpretation and analysis, and the research included a set of recommendations and proposals... The researchers. .