Group insurance and factors affecting the marketing ( A field study at the University of Baghdad

Abstract

Became Activity marketing insurance services from foundations mission in the world, to provide environmental infrastructure necessary for its development requirements as it can benefit from it in the diversified operations of the organizations have service sectors have seen in general and the insurance sector are particularly accelerated in recent years to make the most of this unique service mission, to provide protection of these organizations and the continuity of its performance. This was adopted by the study in the search for factors affecting the marketing of group insurance, and includes the identification and treatment of variables, which is the (insurance awareness among individuals, insurance Saralkhaddma, methods Altroyjh in the marketing of insurance service, religion factor, personal income workers, customs and community traditions factor , age and sex workers) as independent variables, and marketing of insurance and collective life as the dependent variable.