Sensory Marketing: A Philosophical Study Theory

Abstract

This research paper tries to reach the understanding of the subject of sensory marketing and all axes which connecting with , depending on a lot of researchers to deepen the concept of sensory marketing , to answer the questions below: -What is sensory marketing?-What is the different between traditional marketing and sensory marketing ?-What is the importance of sensory marketing?-What are the dimensions of marketing perspective ? The study tried to find answers to these questions above because the sensory marketing concept is new in the literature of marketing . in this research we discuss so many topics such as: the concept of sensory marketing , the different between traditional marketing and sensory marketing , importance of sensory marketing, the goals of sensory marketing , the dimensions of sensory marketing.