اثر نظام المعلومات التسويقي الصحي في زيادة كفاءة أداء مقدم الخدمة الصحية

Abstract

An marketing information system one of the main pillars for the management of health organizations, by providing the necessary information for decision-making, which is characterized by accuracy and truth , quality and speed as the marketing information system is integrated structure of the human frames , hardware and procedures, which is designed to collect data from the external sources to the organization to generate information to assist marketing management to making the truth decision, it is a grouping of joint efforts between all employees of the Organization for the collection, analysis, compilation and dissemination of information on decision-maker for planning, implementation and oversight of marketing and an increase in the efficiency of performance, has sought the study to the statement following the marketing information system health improve the performance of the health provider in Health organizations, the study sample has been shown that there is a correlation between the marketing information system health and performance of the health provider as the marketing system information health affects significantly the performance of the health provider.