The role of the print media in the development of tourism awareness in religious Karbala

Abstract

Readable Mass media became a variable in constituting the mass consciousness and their attitude toward the issues presented in the readable mass media day and night. These days the importance of the media springs up from their dependence on the readable, audible, the visible and heard, and the electronic mass media more than in the past. The great development in the technology of readable mass media is the reason behind the mass s much dependence or mass media in their persistent trial to know what is going on around them events and issues in different fields ,and in tourism in particular. The importance of each of these readable mass media (the press) lies in the way it effects the consciousness of the tourists through it characteristics and merits. The impact of the readable mass media is clear on the religious tourism because the mass media sheds light upon the religious tourism as the important type of tourism ,the demand for tourism is a response to the spiritual and religious motives ,and the religious tourism is everlasting tourism and through the whole year , with or without an occasion .Besides , the religious tourism provides an income through its direct or indirect outcome. The evolvement of the tourism consciousness about the religious tourism through the various readable mass media is considered as one of the most important subjects for it clarifies the importance of the religious tourism ,the investment of its earnings ,and eliding its negative effects ,it also creates the suitable atmosphere for a special society of religious tourism who is conscious of its values to achieve as big earning as possible ,for instance the states in the Islamic world pay attention to the tourism consciousness for it is related to the success of tourism activity in their countries ,they paid much attention to people in charge of tourism consciousness such as workers in tourism activity , the official and non official institutions and organizations , the citizens , the government and the tourists . The religious tourism in the holy city of kerbala which is considered as one of the most famous places on the local regional and universal level , is characterized by the existence of centers of religious tourism represented by the shrines of AL Hussein and ALAbass (god s peace on them ) .

Keywords

Aamahor tourism