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The Role of Personalization in Digital Marketing: A Study of Consumer Attitudes and Purchase Intentions

ENTERPRENEURSHIP JOURNAL FOR FINANCE AND BUSINESS, 2024, Volume 05, Issue 01, Pages 48-55
 

Digital Marketing Strategies impact on Competitive Advantage (An applied research on a sample of high-class hotels)

ECONOMICS AND ADMINISTRATIVE STUDIES JOURNAL (EASJ) (formerly AL-DANANEER JOURNAL), 2023, Volume 2, Issue 3, Pages 51-66

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